Real estate cold calling, dialing for dollars or dialing for listings is a standard in the successful real estate sales office. Real estate sales managers are constantly securing new lead lists and juggling new methods of keeping agents and support staff motivated to make these cold calls. Why? Because properly sourced leads couple with a consistent commitment to dialing drives new FSBO listings, new exclusive listings and often result in the sale of valuable off-market listings. Contrast this with realtors and their support staff simply wanting to "get through" their cold call quota for the day/week and get on with the business of showing and selling their listings. New, affordable dialer technologies can help bridge the gap.